While it may be the one of the most discussed social media platforms of the present day, many still struggle to understand what exactly TikTok is, much less how to utilize it as the powerful marketing tool which it undeniably is. Here, we clear some of the fog surrounding TikTok marketing.
Latin Grammy-winning producer Haze, aka Egbert Rosa, has launched his own label and management company called House of Haze. He is best known as the musical force behind Natti Natasha and Ozuna’s 2017 smash hit “Criminal.”
In a new edition of the Business Of Indie, Empire and +1 partner, Pop music goes indie, Liz Longley's uses Kickstarter to buy back her master and much more.
UPDATED: Spotify users may already be familiar with 'Music For You' notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications.
Eleven Seven Label Group (E7LG) has rebranded as Better Noise Music. The move has also triggered the consolidation of E7LG’s other imprints – the alt-leaning Five Seven Music and hard rock flagship Eleven Seven – under the Better Noise Music umbrella.
Disc Maker's Tony van Veen details why he believes that streaming services will never pay independent artists enough in royalties for them to make a comfortable living in the way that physical CD sales once did.
After news broke yesterday that PledgeMusic had $9.57 million in debt and assets worth $25,000 leaving "little prospect" that artists and other creditors will be paid, Hyepbot heard from two ex-staffers with intimate knowledge of the debacle.
IFPI and WIN, trade groups representing major and independent record labels respectively, have announced a cross-industry collaboration to create Repertoire Data Exchange (RDx), a centralized industry data exchange. PPL, the UK music industry’s collective management organization, will operate the new service.
This week, our tips and advice for independent artists in the music business covered how formatting impacts social media marketing, why it's so important to build a solid brand for yourself, how you can begin booking your own local shows, and more.
AWAL Promotes Two: Aaron Bogucki has been upped to Vice President, Marketing at AWAL based in the UK. Over the past 18 months, Bogucki has been building up AWAL’s global digital marketing and creative content team and forging strategic partnerships with third-party tech platforms.
CD Baby has expanded into India, the world's 15th largest recorded music market, according to the IFPI. The news arrives on the heels of recent expansion into China, Canada, Columbia, Southeast Asia, and the UK over the last 16 months.
Music industry consultancy Stem has launched Stem Check, a new free service to help musicians understand the ins and outs of any record label or distribution offers. Artists can meet face-to-face with a Stem finance specialists to analyze the pros & cons of the deal.
WNYC-FM, one of New York City's top non-commercial radio stations, is canceling most music programming in favor of news and talk. Disturbingly, other public radio stations are making similar moves or shifting music programming to less listened to time slots and secondary HD channels.
In this new edition of the Business Of Indie, indie trade association AIM issues a major report on the state of independent music distribution, rapper 2 Chainz signs an indie deal, Bubba Sparxxx partners with Symphonic for a new label and much more.
As the value of music publishing catalogs have multiplied, so have the ways in which forward-thinking companies like Downtown, Round Hill, Kobalt, ole/Anthem, Primary Wave and Create Group monetized those catalogs, says MiDiA entertainment industry analyst Mark Mulligan.
Tunecore and CD Baby have each just added China's largest streaming music service - Tencent Music, its subsidiaries and partners - to their indie and d.i.y. music distribution networks. When users deliver their music to Tencent, they will be available on:
With the Beatle's Abbey Road near the top of the charts 50 years after release, MIDiA analyst Mark Mulligan explores how older, physical-focused music fans remain the quickest route to high-value, large-scale revenue, as well as, much and how little has changed in the music industry.
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official remixes or loosies."
Copyright violation remains an ever-present issue in the music business, affecting not only an artist's ability to make money, but also that of labels. Consequently, the RIAA annually drops a list of the top offenders. Here we look at who this year's guilty parties are.
Music Business News From Around The Web
In this anonymous interview, Chris Castle/Music Technology Policy speak with an independent publisher about their role in a streaming-based music economy where money is made in percentages of pennies, and what the future looks like for both publishers and artists trying as they try to cultivate a career in the music business.