In an overwhelmingly complex marketplace, convenience is often king. iLike now claims 200,000 musicians are actively using the Universal Artist Dashboard to manage portions of their online presence syndicated across Facebook, hi5, Bebo and other services. Within weeks via Google OpenSocial, iLike says it will be launching applications for MySpace and Orkut.
Radiohead, Linkin Park, 50 Cent, Keith Urban and Herbie Hancock are among the hit artists that use iLike to syndicate their songs, videos, photos, fan bulletins, concert information and exclusive content using iLike’s “Post Once, Publish Everywhere” platform.
With 23 million users, iLike is now claims the title the leading music application on Facebook, Bebo and hi5 and MySpace integration should add millions more. But iLike is not the only player on the field with ReverbNation and others offering their own cross-platform solutions and Google's Open Social encouraging further integration.