Widget promotion network Nabbr has announced agreements with all four major record labels, to launch the Nabbr New Music Player. Each week 10 videos will be featured, allowing the 41 million monthly visitors to Nabbr's network of 180 sites to embed a video’s individual widget or the entire program into their social network profiles.
This week the company closed a third round of undisclosed funding led by Allen & Co. S-Curve Records and label founder Steve Greenberg sits as Nabbr's Board Chairman. Newer supporters include Michael Wolfson, formerly of AOL and founder/CEO of Rocket Fuel; former...
Paramount Pictures CEO Jonathan Dolgen, president of Phoenix Pictures Arnold Messer; PrimaryWave Music Publishing founder Larry Mestel and former President of MDC Partners Steven Berns.
The Nabbr network consists of over 180 “social network resource sites,” where MySpace and Facebook users go to find media for their profiles. Nabbr is the exclusive video widget provider to their network sites which include whateverlife.com and ultimatemyspace.com. Once embedded, widgets spread from fan to fan, and Nabbr provides tracking tools permitting real-time measurement of activity and audience. These same analytics are available to advertisers through sponsorship, video and ad programs.