More 2007 Music Industry Predictions
Carly Simon On QVC. Smart Marketing Or Career Suicide?

Days Before MacWorld Study Shows Huge Potential For iPod Phone

The rumors are swirling that Apple will or maybe won't unveil an iPod/phone hybrid at next week's MacWorld convention.  Whenever the device is unveiled - and it will be soon - the effect on both Apple's dominance of music downloads and the entire cellular marketplace could be enormous.

A new study shows that:

Applelogo_53 "16% of Americans aged 12+ (about 40 million) say that an "iPod" phone is a "great idea" for them personally based on a description of its likely features. In comparison, 24% of Americans aged 12+ (or 28% of cell users) own a Motorola phone and Nokia is used by 17%."

"An iPod phone would have the potential to increase Apple's customer footprint substantially. Currently just over 20% of Americans 12+ (about 50 million) own an Apple product - within 18 months of the introduction of a new iPod phone, Apple's footprint can increase to over 30% according to forecasts based on the study." (more)