Concert industry giant Live Nation (formerly Clear Channel) has been making noise about getting more creative and targeted with it's live music marketing in this new age where old media is loosing it's impact. They seem to be walking their talk with the appointment of alt-rock label/management guy John Loken as the Senior Vice President of Tour Marketing.
Loken’s duties will include efforts to create marketing programs for tours that energize fans and maximize ticket sales. “Live Nation is constantly in search of new ways to reach consumers, to understand their needs, and to create a better concert experience. As a life long music fan and career marketer I look forward to adding to that value chain,” said Loken.
John Loken comes to Live Nation from Ride Management where he oversaw a team that represented the Yeah Yeah Yeah's, Trail of Dead, Unwritten Law and others. He concurrently served as COO of Fearless Records and acted as a strategic advisor to punk-related merchandising website Smartpunk.com. From 1998 until 2003 Mr. Loken was GM of Ultimatum Music, the William Morris Agency's alternative rock label, where he signed Sugarcult and J. Mascis. He was also GM at China Records where he was instrumental in establishing trip hop pioneers Morcheeba in the U.S. market. Mr. Loken began his career doing international marketing at Warner Bros. Records and later Motown/PolyGram International.