Doing our bit to help the music business's independent self-starters out there, we this week offered tips and advice avoiding touring dead-ends, whether or not it's worth rebranding yourself as an artist, how to make the most of social media marketing, and more.
This week on MusicThinkTank, contributors shared advice on how to successfully recruit new band members, how to use data to find fans, where you need to register to collect all your music royalties, and more!
Not quite ready to move on, we're taking a moment to revisit the past week of music industry news and refresh ourselves on ten artists that, while not exactly real, are owning the streaming game, the rise of Mixtape Monkey, Tencent's look at a major stake in UMG, and more!
This week, the most popular and voraciously consumed articles to appear on Hypebot covered a statement from the board of PledgeMusic, why it's no longer a major label world, a look at the biggest streamers of 2019 so far, and more!
As if making it in the music industry wasn't hard enough, musicians now face competition from fake artists, in this case production companies paid a flat fee by streaming services to create music from which the platform then scoops up the royalties.
Touring is difficult for anyone, and doing so as an independent artist brings its own set of challenges, with no guarantee of success no matter what you do. That said, it can also be an incredibly rewarding experience if done correctly. Here we look at six tips for preventing your tour from crashing and burning.
The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from.
When it comes to emailing press releases, acting as your own PR team makes an already challenging task even harder, and if you're hoping for industry gatekeepers to even give you the time of day, there are five essential things you absolutely need to be sure to include.
Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones.
Roc Nation Records has reportedly at least five senior-level executives, according to Billboard. Those let go include senior vp promotion Azim Rashid, senior vp A&R Orlando McGhee, executive vp marketing Gita Williams and senior director publicity Fairley McCaskill.
The major labels always have always feared that Spotify has ambitions to also become a record label. However reak that may or may not be, the streamer's partner in China, Tencent music is in serious talks to acquire as much as 50% of Universal Music Group.
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Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek fresh moniker at some point to during their time in the industry. That said major rebranding, as Chris Robley here explains, can be a risky proposition.