ONLINE TRACKING FOR CONCERT AD CAMPAIGNS
Live Nation and AdBrite have launched eFan Finder, a new proprietary service that helps local Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation's online advertising campaigns.
Research shows that more than a third of live music fans find out about concerts on the web, while traditional concert industry marketing devotes only a small fraction of advertising dollars online. With Live Nation eFan Finder, Live Nation's local marketers are able to easily create and place tailored ad campaigns for the company's concerts, utilizing geo-targeting...
and other advanced matching technologies to connect with music fans on AdBrite's network of 50,000 web sites. Live Nation eFan Finder then allows artists, agents, and band managers to see websites on which their ads have appeared and provides reporting to show how many times an ad was shown and clicked on.
Over the past year, Live Nation has used AdBrite's network to promote concerts for artists such as Van Halen, Josh Groban, Maroon 5, Dave Matthews Band, and Jonas Brothers. These programs have leveraged many of AdBrite's most powerful tools, including OTX (Open Targeting Exchange), Full Page Ads, and the company's Facebook App channel.