The insert in more than 20 Universal Music Group titles being introduced as a part of Wal-Mart's "Earth Month" promotion contain a paper insert imbeded with wildflower seeds. Its all part of a growing movement to green the music industry with environmentally friendly packaging and messages.
The albums will be sold in the new REPAK CD package, an all paperboard option containing third-party certified, renewable recycled paper. The REPAK's design features a recessed cavity to hold the disc in place, eliminating the need for a plastic hub or tray and is part of Shorewood Packaging's "greenchoice" program. The new packaging will replace the jewel box version of each title. Those albums (see list below) will also include the wildflower insert offering three free digital downloads from the UMG catalog.
A partial list of titles included in the catalog albums re-release:
Bryan Adams THE BEST OF ME
Bon Jovi CROSS ROAD: GREATEST HITS
Boyz II Men LEGACY: THE GREATEST HITS COLLECTION
James Brown 20 ALL-TIME GREATEST HITS!
Jimmy Buffett SONGS YOU KNOW BY HEART
Eric Clapton CREAM OF CLAPTON
Patsy Cline DEFINITIVE COLLECTION
Sheryl Crow VERY BEST OF SHERYL CROW
Def Leppard VAULT - GREATEST HITS
Eagles HELL FREEZES OVER
Melissa Etheridge GREATEST HITS: THE ROAD LESS TRAVELED
Marvin Gaye EVERY GREAT MOTOWN HIT
Vince Gill SOUVENIRS
Jimi Hendrix EXPERIENCE HENDRIX
K-Ci & JoJo ALL MY LIFE: GREATEST HITS
Toby Keith GREATEST HITS
KISS VERY BEST OF KISS
Lynyrd Skynyrd ALL-TIME GREATEST HITS
Van Morrison STILL ON TOP
Willie Nelson SONGS
New Found Glory HITS
Lionel Richie DEFINITIVE COLLECTION
Rush THE SPIRIT OF RADIO
Scorpions BAD FOR GOOD: BEST OF SCORPIONS
Steely Dan DEFINITIVE COLLECTION
Styx GREATEST HITS
In 2006, UMe launched the first completely paper-recyclable (sleeve and tray) packaging in the music industry. Since then, more than 10 million nearly carbon neutral packaging have used special eco-friendly materials with UMe reducing the CO2 emissions and carbon footprint by 2400 tons. This lower carbon footprint does not include the reduction of CO2 emission during the transportation due to the lower weight of the special packages (half the weight compared to a jewel case).