Universal and Sony BMG have joined The Angels Forum 74 in a $2.8 million investment in music social networking site MOG. The major labels are desperately trying to broaden their failing business model; and part of that strategy has meant investing in Music 2.0 companies including Buzznet and now MOG.
COMMENTARY: There's a lot to like about MOG including a nice player and some deep user generated content. But I've never been a fan of the part of their interface which requires that you let MOG look at the music you store on your computer. Will Sony BMG and Universal now be able to see that copy of Bowie Live in Berlin that I grabbed from Pirate Bay? And if so, what will they do about it?