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2007.09.10

Apple Fails In Attempt To Stop Ringtone "Pirates"

A game of cat and mouse is developing between Apple and some iPhone users. Apple hasIphone just released a software upgrade that prevents users from turning tracks they purchase into ringtones. 

But as early as Saturday new work-arounds were being posted on the net, and third party apps like iToner had upgraded to again make ringtone creation easy. Apple's new concern with ringtone creation seems aimed a protecting a its own custom ringtone maker announced last week which requires track purchase from iTunes and a 99 cent fee.

COMMENTARY: It seems short sighted that anyone in the music or download industry should waste so much energy restricting consumer use of purchased tracks.  After all, isn't re-conversion from P2P grabber to buyer essential to the music industy's future?

Apple's moves will annoy only a small percentage of its customers, but it this is the same small tech savvy group that serves as trend setters and guides for their peers.

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