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Marc Cohen

I don't think Jobs really cares about DRM. What he likes is the higher price of DRM free tracks. Within a couple of years all tracks will be DRM free and $1.29. People don't buy a lot from iTunes anyway and I think the higher price won't change buying habits. Check out the Ad-Supported Music Central blog:


No, Steve Job prefer "AAC". The DRM is really irrelevant.

- iPod sale is slowing down in some market.

- in order to expand Steve needs to compell people in previously out of reach market. But those area are not covered by iTune store (for copyright/license reason) Remember the magic of iPod is in the pairing of iTune/iPod.

- So by dropping DRM, people outside the iTune store can now also enjoy iTune download from other buying zone.


1 - I'd assume this is because some kind of technical reason, but it could very well be "passive-aggressive DRM." I'd rather not have it, but I can't say that this bothers me much.

2 - I think that if you're the kind of person who prefers the DRM free music you won't be upset having this as your buying preference. You can always set it back.

3&4 - They project that half of the music they offer will be DRM free by the end of the year. Watch tomorrow be another day of store slowdowns caused by iTunes Plus upgrading. It hasn't even been a week yet. They have to start somewhere. At the end of the day it's up to the labels to provide their music - and with the amount of coverage EMI is getting (plus a WHOLE SECTION of the store that's pretty much just EMI music right now) I'd hope that other labels recognize the value that iTunes Plus provides them.

The REAL thing that upsets me is that you can't upgrade individual songs and albums - it's either all or nothing.

Bill Hartzer

I'm assuming that Jobs and Apple cares about collecting data--I'm not sure if they have a specific plan about DRM free tracks and what they'll do with it in the future. You have to realize, though, that the data they collect has value, and they probably could put a dollar figure on it.

I'm assuming, though, that they have a timetable for removing copy-protection from more tracks--even though they might not publish it directly or make it publicly available at this point.


The "FairPlay" (iTune DRM) has been broken years ago. Anybody can download a tool to get rid of the DRM.

But iTune only offers AAC. And AAC for all practical purposes only play on iPod. There are only few negligable brands that also play AAC.

here is the blurb. (I am surprised people are still pretending iTune has DRM all this time, since it's been hacked ages ago. Of course nobody really cares about iTunes except few teenagers and clueless boomers. Everybody else rip from CD or d/l. Plus 128 doens't sound that good.)

Bruce Houghton

Thanks for all of your comments. Keep 'em coming.

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