Apple's iTunes digital jukebox software is downloaded 1 million times a day and has an active user base of 500 million users, the company claimed during annual developers conference this week. It's an impressive number that becomes a bit less impressive when one realizes that many of the "active users" only download a few songs yearly.
In a move surely designed to boost subscriber numbers even higher, Apple will require that iPhones users have an active iTunes acount.
Meanwhile, upstart social networking site Bebo has cut a deal with iTunes to make downloads available to its 8.8 million UK and Ireland subscribers right on the page of any artist who has a Bebo profile. It's the first time that iTunes has linked with a social networking site.
We can see the interns being deployed to set up thousands of Bebo profiles out our window as we write this.