TALENTfilter Hides Identity To Avoid Backlash As It Shares A&R

A new blog aimed at uncovering new talent TALENTfilter is taking an anonymous approach by hiding the author's identity. Since "I like this band, but that one sucks " doesn't usually require entrance into the witness protection program; I wanted to find out "Why the secrecy?".  The reply:

" Just a frustrated industry kid here ...Programmed Alternative radio for 6 or 7 years and witnessed first-hand the deluge of SHITE artists that programmers are hit with on a weekly basis from labels..."

"Worked at one of the big (and now defunct) music industry trade mags and witnessed first-hand what a shady business THAT is (Ten grand for an ad featuring a laundry list of tertiary market radio stations playing some shitty new signing?)...

"...worked for a pretty successful artist discovery firm for a while and witnessed first-hand the plain stupidity of a lot of the younger A&R execs at the majors, who spend more time trying to woo the latest trendy Williamsburg / Silverlake band, as opposed to searching out acts that will appeal to the mainstream...

"...This is my only real outlet to express my opinions honestly without having to sugarcoat things in fear of pissing someone off..."