Do We Really Care About The Fans? - hypebot

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syd

The problem is when fans *do* get to write to us about stuff--it seems like with rare exception they're asking the same inane questions with the answer already out there.

i'm pretty active with keeping up with my myspace page and I respond to every message, but by the time I get to the 60th message asking me when I'm playing next in their hometown (or where I live, or..any number of straight-forward questions) i wonder two things:

-do people actually *READ* the show dates on the front page of myspace?
-is there *too much* information available about me/my music out there that people are having a hard time finding the really vital stuff?


As I head into another web redesign and (finally) a new album releasing in April I'm thinking about all these things and while I want to be able to give my fans access to me, I also want to give them enough information that they'll stop asking me the same damn thing over and over...I know I sound like a grinch---I LOVE interacting with people, I just don't like it when I feel we'd both be better served by copy/pasting our messages to each other from the knowledgebase of fan/artist interaction rather than just rewording the same thing 100 different ways, 100 different times.

squashed

You can't expect a tiny mention and ugly design at myspace to announce everything you need.

You also need a real webpage, complete your band wiki, maybe have a blog/group blog, etc

link them all up together.

One tiny paragraph in notoriously impossible to read myspace is not enough.

Dan Croak

Fast Company sees MusicToday as being on the forefront of exactly this concept of direct artist-fan relationship...

Issue 112

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