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Broadcast Radio Suffering From Slow Adoption Of New Technologies

According to online technology magazine Red Herring, broadcast radio "...which initially steered clear  of the Internet and viewed it as a dangerous competitor, has embraced digital technologies such as podcasting, High Definition Radio, the Internet, and improved listener-counting methods—significant Radio_2 steps for the conservative industry."

"But the new technologies have failed to arrest the exodus of younger listeners who choose MP3 downloads, satellite radio, Internet radio, and other alternative entertainment options over terrestrial radio."

"...The radio industry has also experienced trouble attracting and keeping advertisers, in part because many consider its 40-year-old method of counting listeners and maintaining ratings to be outdated and unreliable." This at the same time that web based ratings services advertising offers fully measurable results."