Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics - Social Media Marketing 101. With 10 years of experience in digital marketing and branding, Katie has worked on the agency side, as a director of social media, as well as on the client side for big brands like Red Bull Media House.
Early Spotify users found playlists by searching for a genre (Americana, metal, hip hop). But over time, that has shifted to more searches by context (at the gym, work, Sunday morning) or mood (happy, winding down, energized). The team at Chartmetric took a deep dive into the data and found some patterns that should be of interest, not just to playlisters, but to all music marketers.
In a move that many see as long overdue, Spotify has effectively shut down pay-for-playlist slot site SpotLister. But more than a dozen similar pay for play services continue to operate.
Commentary on goings-on in the music industry this week covered how to fix the Music Modernization Act's busted Audit Clause, how the copyright stranglehold could potentially be dooming Spotify, and why musician's should care about making money.
After a suspicious incident where what appeared to be bootlegs of R&B artist Aaliyah appeared on Spotify, evidence is building that bootleggers are now taking advantage of streaming service's lack of policing.
It's tax season once again, and for those fortunate enough to be working as self employed musicians, this means an opportunity to claim a number of deductions and expenses when filing your tax return.
Just as SXSW 2018 wound own on Sunday, a new bomb blast rocked Austin. So far authorities have been unable to find the perpetrator of this deadly series of bombings; but they have arrested a man on for emailing a bomb threat that led to the cancellation of The Roots concert at SXSW on Saturday.
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Tips and advice for indie and do-it-yourself artists this week explored how to market to influencers, some non-irritating tips for promoting music that actually work, what U.S. artists need in order to successfully tour abroad, and more.
This week on MusicThinkTank, we looked at how you can increase the gain on your next performance, some of the challenges of relocating your music headquarters, what to look for in apps for musicians, and more.
In this journey back through a crowded week of music industry news, we check back in with Spotify's announcement for and April 3rd stock debut, how social media use in the U.S. is on the decline and what it means for music marketings, a new lawsuit Miley Cyrus is hoping she can stop, and much more!
In our most popular posts on Hypebot this week, we covered in detail the woes of a bankrupt iHeartMedia, Sony discusses a purchase of EMI Music Publishing, Spotify is revealed to be losing millions on underpriced subscriptions, and more.
Social media has an age divide. A new study by Pew shows that just 10% of Americans over the age of 50 use Snapchat, while 68% of the same group are on Facebook. The numbers are similar for those 30-50.