
From Kyle Bylin: Today, I spoke with Scott Kirsner, author of Fans, Friends and Followers: Building an Audience and a Creative Career in the Digital Age. Scott shares his perspective on active consumers, why some fans still want to be passive, and the greatest lesson he learned in writing the book.
Right off the bat, you present the great paradox of our times, “Breaking out, somehow, is both more of a possibility than it has ever been – and harder than it has ever been.”
What degree of disparity, and, yet, in the same breath, newfound hope and empo-werment do you believe up-and-coming musicians, artists, writers, and the latter can find within that great paradox of our times?
Scott Kirsner: I tend to be optimistic, so I think there’s a lot of hope for up-and-coming artists to find a way to build their own fan base and earn a living. There are incredible shifts happening in the worlds of music, film, and publishing – and individual creators can be much more nimble when it comes to understanding them and taking advantage of them than big mega-media corporations.
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