Music Think Tank Weekly Recap: Fame Hurts • Important Tour Lesson • Increase Engagement • More

6a00d83451b36c69e201b8d291fefc970c-150wiOn MusicThinkTank this week, contributors shared pieces looking at why fame can be so destructive, the dangers of incurring crippling debt while on tour, how social media can be effectively used to increase engagement at shows, and more!

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REWIND: The New Music Industry’s Week In Review

6a01b7c7aa2d2b970b01b7c907b5d7970b-100wiIn this final visitation of the past week's major music industry events, we take another look at the Recording Academy's bogus claim that the gender gap isn't as wide as previously believed, guitar legend Gibson's alarming proximity to bankruptcy, the end of Neil Young's Pono music service, and much, much more.

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Recording Academy 'Math' Implies Gender Gap Not So Wide

image from cdn.pixabay.comLike President Trump, Neil Portnow and too many other men refuse to admit without equivocation that they are part of the gender problem. Until that changes, not much else can. Is 12%, for example, or even 17% representation for women in music so much better than 9% that it deserves an announcement? The Recording Academy thought so, issuing a letter with its own analysis of women musical creators and performers.

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Google Is Sending You More Traffic Than Facebook

facebook googleIn the first week of February, Google sent publishers 40% more or 466 million more pageviews than it did in January 2017. That same week, Facebook sent 200 million fewer, or 20%  less. This shift is happening as Facebook adjust its algorithm to prioritize posts from friends and family over business, bands and publishers.

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Symphonic Adds Former Beatport Exec Peter Wohelski

Symphonis Distribution logoSymphonic Distribution has hired industry veteran Peter Wohelski as its Content Development Specialist. Wohelski had been the Senior Label Manager at Beatport after stints as Director of A&R at Astralwerks and General Manager at Planet E Communications.

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Streaming Platforms Are Changing Music Promotion, Discovery: Here's How

1While streaming has revitalized the music industry in lots of ways, many artists continue to struggle to make ends meet, something which the launch of numerous new analytic and discovery features by streaming services could help to change.

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Gibson Is On The Edge Of Bankruptcy

image from www.bizpacreview.comGibson is weeks away from a forced bankruptcy, according to multiple reports and analysts familiar with the company. “At the end of the day, someone will take control of this company - be it the debtors or the bondholders,” Debtwire reporter Reshmi Basu told the Nashville Post. “This has been a long time coming.”

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Metallica, Afghanistan National Institute Of Music Named Polar Music Prize Laureates 2018

MetallicaMetallica and the Afghanistan National Institute of Music along with its founder and director and Dr. Ahmad Sarmast, have been selected laureates for the 2018 Polar Music Prize.  Likening Metallica to composers such as Wagner and Tchaikovsky, the band was recognized for the visceral speed and physicality of their music, as well as its accessibility.

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