Spotify is rolling out a new multimedia format, Spotlight, which adds visual layers to complement the listening experience for select me podcasts, audiobooks, news, and other audio content. Spotlight is designed to give users "deeper insight" into their favorite artists, playlists, books and publishers offering contextual visual elements including photos, video and text.
Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing.
While shelling out cash in the music industry is nothing new when it comes to purchasing merch or paying for Spotify, the idea of a more traditional investment has also been gaining traction of late. Here Cherie Hu explores the viability of investing in music royalties, and one sort of ROI one might see for doing so.
Spotify is adding one minute audio ads to playlists; and even though have only been for Spotify's own podcasts, so far, some users who pay monthly for ad free listening are not happy. "Spotify, I will not pay to listen to ads. I dumped cable and I will dump you too," wrote one user.
Facebook has begun testing Watch Party, a tool to which enables Groups that lets members watch and comment on videos together. Both live and prerecorded Facebook video can be included in a Watch Party.
As we move forward in 2018, Bas Grasmayer takes moment to reflect on the leaps and bounds forward which music industry tech has made, and how these advances will shape major industry trends in the coming year.
Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results.
A recent ruling by the Department of Justice that ASCAP and BMI should be required to license the entirety of works that they were only partial owners of. The legal powers that be, however, recently ruled against the DOJ of this issue.
“Once again the NME readers have shown just how switched on, diverse and exciting their tastes are in coming up with these shortlists, which themselves highlight what an amazing twelve months it’s been for music," NME Editor Mike Williams said in a statement.
AM BRIEF:Kendrick Lamar's $40 Million Catalog • Concord Acquires Razor & Tie • Sounds Launches • More
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