As part of a 'Projecting Trends' series, this article examines the impact of Pokémon Go and Snapchat as they move toward making augmented reality increasingly mainstream, and the broader effect this will have on the music industry as a result.
Do artists operating in today's music economy really need record labels to succeed, or can they simply rely on administrative royalty collection services like Kobalt? The answer may depend on how established the artist already is.
"Guns. They’re the tragic link between John Lennon, Marvin Gaye, Kurt Cobain, Tupac and Biggie," Mike “DJ” Pizzo writes on Medium. "Indeed firearms cut short the lives of these superstars of music—and many other artists - guaranteeing they would never get the chance to rise to their full potential."
Facebook's latest algorithm shift has placed greater emphasis on users friends and family rather than other pages and organizations. This article helps artists understand the average Facebook users habits such that they can be better marketed to.
The National Music Publishers’ Association and the Nashville Songwriters Association have moved to exclude Sony Music Entertainment from participating in the Copyright Royalty Board’s proceeding to determine mechanical royalty rates for a variety of services.
Live video is exploding. Facebook Live, Snapchat, Pericope, and for a growing number of musicians, YouNow. But rising consumer demand for unscripted, real-time performances requires an entirely new skill set for up-and-coming musicians.
For most musicians, profit margins are already pretty slim, meaning they can't typically afford to shell out a lot of unnecessary cash when purchasing gear. Here we look at some items on which far too many musicians will overspend.
While it's certainly a fun and rewarding experience, limiting yourself to just being a musician means that you can miss out on other exciting entrepreneurial opportunities which can present themselves during the course of your involvement with the music industry.
Over the last few quarters, Live Nation has started to feel like a solid business driven less by the touring whims of major artists and more by solid growth across three divisions - concerts, advertising, and ticketing. That Live Nation can achieve this amplifies Robert Sillerman's failures at SFX.
Earlier today, we reported that synch licensing siteMusic Dealers had shut down leaving many artists that made music available through the site upaid. Now, Eric Sheinkop, the founder who raised more than $9 million to fund Music Dealers but has since left to co-found shopping startup desirelist, has responded to the closure:
The indie music community will come together again on June 5-9, 2017 in New York City for American Association of Independent Music's (A2IM) 12th Annual Indie Week, an international conference and networking event aimed at maximizing the global impact of independent music.
Some may recall the Trump campaign's singing/dancing 'Freedom Kids' from earlier this year. Now it looks as though the group's organizer will be suing the campaign after its violation of their verbal agreement and repeated failure to properly compensate the performance group.
An option which was formerly only available to media companies and major celebrities, Facebook has recently made branded content (aka any content which directly mentions or features a third party product/brand) available to all verified pages, which could be good news for artists.
UPDATE: A music tech startup going out of business is often just another sad story. But Music Dealersraised big money and cut big deals. Now it's founder has movedon to a glitzy new startup co-founded with a former exec of the defunct synch licensing site's top former clients. The result:many artists are left without payment. Now. Music Dealers has responded.
As 2016 shapes up to be a landmark year for VR technology, it's time for artists to begin embracing 360 video technology. The cost of creating such content continues to drop, but the returns continue to increase, as the ways in which fans interact with live content continues to shift.
Last evening, Facebook reported Q2 earnings that smashed all expectations. Steady user growth continued at 3.63% adding 60 million monthly users this quarter to hit 1.71 billion. Quarterly revenue of $6.44 billion also blew past estimates.
Last year, Vadio raised $7.5 million in funding, and signaled a move into music by adding former Vevo CEO Rio Caraeff to its board of advisors. This week, Vadio struck a deal to add Warner Music Group content to their video network.
Here we explore an alternative method of advertising tickets to fans. Rather than using email or social media, this piece looks at how one band was able to use a mass of fan phone numbers in order to sell tickets via text, with incredible success.
The fall of controversial SFX founder and former CEO Robert "FX" Sillerman has been as dramatic as his rise. The next chapter in his demise is likely to include a gaggle of lawyers, as the new group in control of SFX signals legal action against him.
Catalog sales contribute a great deal to the bottom line of most labels, and online commerce provide a unique opportunity to leverage the long tale of fan interest well after mainstream media stops caring. Sony Legacy is a prime example. Now, Universal Music is mining its massive vaults and selling some real treasures.
SoundCloud is finally starting to seriously monetize their content, but profitability is still just a distant hope. That sent the startup in search of funds; and in June, SoundCloud raised $70 million from Twitter in a $100 million funding round at reported valuation of $700 million. Now Soundcloud is for sale.
MTV has announced its 2016 VMA nominees. Beyoncé tops the list with 11 nominations including Video of the Year for “Formation” and the newest VMA category, Breakthrough Long Form Video, for her HBO special Lemonade. That’s the most nominations she’s gotten in a single year.
The typical price tag associated with most music videos is out of reach for most up-and-coming artists, but a music video made on a shoestring budget can often end up looking cheesy and terrible. Here we break down the right way to frugally create a successful music video.
Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients.
[UPDATED] When Pandora acquired Ticketfly, the two pledged to use the power of the music streamer's giant platform to drive ticket sales. Today's announcement of concert notifications is a good first step, but it is also is reminder of the severe limitations of using a single data source to drive recommendations.
Spotify recently announced that it plans to start selling its free users' identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale.