A leaked Sony Music and Spotify contract, Taylor Swift's "Bad Blood" marketing campaign, unusual but effective music career investments and the war on piracy all topped this week's most read posts on Hypebot.
Spotify, One Hit Wonders, Music and Fashion and Piracy past and present all were given great consideration during this very active week in music commentary. Perhaps you have something to share here our on our sister blogMusicThinkTank?
Spotify topped the news this week with a leaked Sony contract and the news that it was adding video, podcasts and more. But others made news, as well: Pandora bought Next Big Sound and there were major announcements from Deezer, You Tube Music Key Snapchat and more,
There's an overwhelmingly large community of musicians on YouTube. This has been a really positive thing, as the amount of knowledge and skill amassed on this single website has really helped a lot of players in their own practicing and improvement.
For almost a hundred years Billboard has been producing music charts, and artists that have a single hit then drop into oblivion have always played a major part in them. These "1 hit wonders" either come and go (like Keith's "98.6" in 1967) or hit the oldies circuit (Nena with "99 Luft Ballons" in 1983), but every year the charts are littered with them.
It happens to me all of the time when I teach social marketing. Faces go blank, frustration begins to settle in and then I hear: “I just don’t have anything interesting to say.” OR “I don’t want to share what I’m eating for breakfast!” REALLY? You do things we mere mortals are totally enamored by: you create businesses, you make art, you play music, you get up in front of people in public! Of course you have something to say!
As YouTube battles growing criticism that it is effectively just a free music service that pays artists and labels too little, Music Key is... key. But the goal of reconfiguring YouTube into something that people might actually pay for has proven elusive for Google.
Turning fans of live music into vocal advocates begins with asking, but that's really just where it starts. How you ask, what you ask for, and how you show your appreciation will directly effect the effectiveness of all of your efforts.
The leaked contract between Sony Music and Spotify has caused ripples throughout the industry. The complex deal has drawn criticism from artists, managers and others who question the deal's fairness and how much revenue is actually trickling down to creators.
Among the many perusing the recently leaked contract between Spotify and Sony Music were artist managers. Yesterday their trade group, The International Music mangers Forum (IMMF), consolidated their concerns in an open letter to policy makers and the music industry.
"You've got questions and comments about TIDAL, and Jack White has answers," begins a post on White's Third Man Records site. The questions and comments were submitted by members of the Third Man Records Vault and fans on Facebook, and then addressed "by Jack White himself."
Former Rhapsody exec Jon Maples has written a number of smart pieces for Hypebot and been interviewed on our Upward Spiral podcast. So we were quite pleased to hear that he's joined the growing team at 8Tracks.
Regular posts on social media are essential, but its not enough - and usually damaging - to blast your followers with useless information or the same announcements repeatedly. The answer is simple: ask yourself a fewbasic questions.
Yesterday, Spotify announced its biggest set of changes yet with the addition of video, original content and a passel of personalization. It all comes just ahead of Apple's music relaunch, but the other target says consultant and analyst Mark Mulligan was YouTube.
For decades, brands have associated with music and vice versa. As record and merchandise sales struggle, artists cling to the opportunity of collaborating with brands. We look at how the modern music and fashion industries are combining for profit.
Any band that's toured at least once knows that attendance at shows varies not only city by city, but also day by day. Scheduling events is tough enough, and sometimes getting a slot at 9:30 p.m. on a Tuesday night simply cannot be avoided, and yet you're expected to bring in the crowds. So, what's a band to do?
[UPDATED] Vinyl has helped to revive the otherwise struggling independent record store sector. Now indie music retailers are taking the promotion of vinyl beyond their annual Record Store Day with Vinyl Tuesdays.
Breaking new ground for Snapchat, popular electronic dance musician, Goldroom, will be debuting their new EP as well as four videos exclusively on Snapchat Discover. Snapchat worked directly with Goldroom to produce top quality vertical videos optimized for their massive mobile audience. A new video will be released daily beginning May 22nd.
Spotify today added audio and video content from dozens of major sources along with new personalization options to its music streaming service. To introduce the new offering, Spotify created two videos.
[UPDATED] "Today music discovery and collection have converged.... radio and the record store are converging (online)," said Spotify CEO Daniel Ek during his introduction to today's launch event. But music was just the jumping off point, as Spotify added audio and video content from a variety of major sources.
Sunday night saw the world watch as musicians from every corner of entertainment came together for the Billboard Music Awards. It was an event that had been promoted for weeks, and it was filled with as many headline-worthy moments as promised, including the world premiere of Taylor Swift’s long-awaited “Bad Blood” music video.
Most indie artists don't have a lot of money in the bank, so if you're going to spend your valuable savings or that money you raised crowdfunding, you're obviously going to want to make sure it's a wise investment. Outside of the typical things musicians have to shell out cash for, though (quality gear, recording, merch, publicity – you know the drill), there are many less obvious investments you can make to enhance your music career.