After a short beta run, Reddit made their new liveblogging feature available to all this week. Reddit Live allows you to liveblog an event with a separate page for comments. The resulting thread, with embedded pics, videos "and more", becomes an archive and you can submit that to subreddits. It's a very Reddit kind of thing with threads ranging from "Israel-Palestine Conflict" to "I'm about to make a sandwich. Follow this thread for live updates." Somehow I feel that range opens up the possibility of some creative music marketing campaigns.