The typical price tag associated with most music videos is out of reach for most up-and-coming artists, but a music video made on a shoestring budget can often end up looking cheesy and terrible. Here we break down the right way to frugally create a successful music video.
Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients.
[UPDATED] When Pandora acquired Ticketfly, the two pledged to use the power of the music streamer's giant platform to drive ticket sales. Today's announcement of concert notifications is a good first step, but it is also is reminder of the severe limitations of using a single data source to drive recommendations.
Spotify recently announced that it plans to start selling its free users' identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale.
During his intro to “Bored in the USA”, J. Tillman aka Father John Misty told the crowd that he had been offered a quarter of a million dollars to cover Backstreet Boys’ “I Want It That Way” for an ad for restaurant chain Chipotle.
With 100 million users (including 35 million paid), it's tempting to declare Spotify the winner in the battle for streaming music supremacy. But remember this... competitor Apple, which has a market cap of $520 billion and $231 billion in cash, yesterday reported a quarterly net profit of $7.8 billion - and that, on a good day, is about what all of Spotify is worth.
In this article we discuss how recent major changes to the federal agreement governing how performing rights organizations like ASCAP, SESAC, and BMI operate has much of the music community up in arms.
Troubled EDM conglomerate SFX will get much needed new leadership when it exits bankruptcy, according to multiple sources. Former AEG chief Randy Phillips is reportedly the choice of SFX creditors who control the company's future.
A heavily contested practice in the EDM community, ghost producing is argued by some to enable obscure producers to earn income and advance their industry notoriety, but the reality is that they may actually be doing their careers more harm than good.
Ever since SoundCloud cut its label deals and added a paid service, it's sped up the pace at which its adding new features. Today they added the option to display groups of tracks as an album rather than just as a playlist.
Although Drake's latest album remained atop the Billboard album charts for a solid nine weeks, this prominence was not the result of sales but rather streaming, demonstrating the power of streaming in the modern music economy.
According to a recent estimate, roughly eighty-five percent of Facebook videos are viewed sans sound, suggesting artists would do well to optimize their next Facebook flick accordingly. Here we look at how to do just that.
Vevo has tried and failed for 7 years to bring Warner Music Group videos onto its platform. Now, Vevo is reportedly nearing a deal that would break the deadlock and pave the way for the launch of a paid video subscription service.
SiriusXM is on a tear, and recently the satellite broadcaster made an uninvited advance on Pandora. The music streamer rebuffed the overture, but they may want to reconsider. Their combined platforms plus Pandora's ticketing and soon-to launch music streamer would make a powerful combination.
Here we look a promotional case study done on the band Nothing, as they worked to promote the release of their sophomore album through close participatory fan interaction and clever social media tactics.
According to DNC emails released via Wikileaks last week, Ariana Grande was being considered as a performer for a gala for President Obama, but in an extremely detailed back-and-forth that took place last September, she was ultimately deemed unfit for the job.
Cultivating an enthusiastic fanbase is one of the key components of becoming a successful artist, something for which YouTube can be a great resource, particularly if you can convert those viewers and fans into subscribers.
The issue of ticket bots snapping up tickets before fans have a chance is one that has long been acknowledged in the industry, but rather than using an increasingly closed system to ensure fans get to more events at a reasonable price, Jack Groetzinger believes a more open system may be the solution.
As the artists vs. YouTube battle rages on, Mark Mulligan suggests that the real underlying issue is that the four minute music video, while it worked well for MTV, is no longer suited to a modern YouTube, and that artists need to begin creating lengthier videos, both to maintain user interest and multiply their ad revenue.
As music sales decline, making money from merchandise grows in importance and sizing the mech you buy in advance is probably the area where most artists get it wrong. So, here’s a breakdown of the main sizes of mens/unisex t-shirts that you should use as a baseline.
When it comes to making it in the music industry as a DIY artist, the value of proper networking and building lasting contacts cannot be underestimated. Here we offer a series of tips on developing quality connections to advance your musical career.
Terry McBride and Nettwerk Music were once the darling of the new music industry for championing progressive flat licensing and a willingness to work with music tech startups. So it seems fitting that Nettwerk's 18,000 song catalog has been acquired by another company working to shake up publishing and the music business.
Bars, clubs and like businesses will frequently play recorded music as well as hiring live bands. To do so, however, said venues must pay performance rights organizations fees in exchange for the use of their copyrighted material. Here we breakdown how the laws surrounding these sorts of transactions work.
iHeartMedia may be struggling to pay the bills, but they've still got the cash and clout to put assemble an impressive festival. And one look at the 2016 iHeartradio Festival lineup reminds just how much that mega-hits - past and current - drive commercial broadcast radio.